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Tag: real estate marketing

Real estate marketing

8 Key Steps to Grow Your Real Estate Business

As a real estate professional, you play many roles – business owner, employer, sales person, transaction specialist, accountant, counselor and often, internal marketing department. Real estate marketing needs to do more than attract new leads.

It also needs to nurture prospects, follow up with those leads and maximize every contact in order to grow your business. You hire an accountant, assistants, other agents to help but when it comes to real estate marketing, it’s a bit more difficult to find the right team member or resources. Perhaps you’ve tried implementing marketing strategies here and there without either being able to finish or get any real traction. If you’re like MOST real estate agents and brokers, you want a blueprint for success. You want the proven steps of what successful agents and brokers are doing that yields the maximum results with the minimum time and effort spent.

We are the experts in modern digital real estate marketing and conversion. As such, we have developed a proven, tried and tested blueprint for your real estate success in our newest 8 Key Steps to Grow Your Real Estate Business Checklist. In this free checklist, we outline step-by-step what marketing tactics you need in order to build a successful real estate business.

Ask yourself these 5 real estate marketing questions:

1. Does your website bring you leads?
2. Do you have a lead follow up process in place?
3. Do you have a multitude of emails, contacts and feel overwhelmed by managing your data and have a hard time sleeping because you *know* things are falling through the cracks, but you’re trying to keep your deals alive.
4. Do you know where and how your best leads are reaching you?
5. Do you know where your next deal is coming from?

If you’ve answered no to 1,2,4, and 5 and yes to 3, our free 8 Key Steps to Grow Your Real Estate Business Checklist is going to help you build a solid marketing plan for serious growth!

Below is a sneak peek of some of the content in the real estate marketing checklist and guide.

It’s All In The Follow Up

Each lead that comes in is the result of an investment. Your time, your marketing and the work that has produced referrals are all part of the equation. Increase the return on your investment by making the most of every single lead with a consistent follow up process.

Automating The Outreach

You already know that the follow up I mentioned is important. But it’s so time-consuming, you say! When am I supposed to get this done? Extend yourself with automating some of your nurturing.

Does Your Website Convert?

Driving traffic to your website through marketing is only beneficial if your site is doing it’s job – converting the casual viewer into someone ready for more information! Do you know your website’s conversion rate? This is the percentage of unique visitors who land on a page of your website and take the necessary steps to contact you – by opting in to your email list, putting in contact information, etc. If you aren’t generating at least 30 leads each month, your website could be working harder for you.

Facebook – More Than A Business Card

The social media channel used by 1 billion+ users is an incredible opportunity for real estate professionals to connect with individuals exactly when they need your services. Are you leveraging the full power of Facebook to grow your business and reach the right leads?

Search Results Matter

How do your clients find you? At some point, they might have hopped on Google and searched for their local area + homes for sale or realtors or some related search term. Do you show up in those searches and reach these leads/prospects?

IDX Websites, real estate marketing

Review: Best of IDX Websites for Real Estate Marketing

At some point in your real estate career you have questioned the effectiveness of having a website, but know you have to have one. If your website is NOT producing leads, it’s time to seriously consider jumping ship to another website provider. Not all websites are equal and before you dive into a new website endeavor, it’s important to know what to look for and how to evaluate the best IDX website for your real estate marketing.

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Real Estate Marketing - Share links and keep connected

How to Share Content That’s Not Yours But Add Call to Action to Convert

One of the things we do the most on social media is share great content. As a business, it’s a strategic way to build authority, trust and rapport with your online community. Traditionally, one of the biggest challenges is that when you share someone else’s content, you’re “giving away” traffic by sending your carefully cultivated tribe off to another site to view great content.

And, creating all your own content to ensure you ONLY send people to YOUR site is a full time job. You don’t have that kind of time and you’re a REAL ESTATE PROFESSIONAL not a marketer, right?

So, what if I told you that there was a way to share great content, keep tethered to the contact and possibly convert that online member of your community to a client?

Let’s say you want to share this article on your social media regarding Renting vs. Buying being cheaper but you also want to ensure that you are right there when that article makes them consider their buying options. This new social sharing tool Snip.ly we just found allows you to easily share content and have your brand embedded at the bottom with a call to action! Check out the preview of this article with my brand and call to action at the bottom. Yours would obviously say something like, “Ready to discuss your buying options? Click here.”

To share and create your call to action is easy
  1. Visit and join www.snip.ly
  2. Create your first Snip. They will walk you through the quick 4 step process
  3. Brand with your business head shot photo, add your name and your company
  4. Add the link where you want to send people. Link to your buying page, about you, selling page, home valuation / CMA, etc. (Make sure you have your Facebook pixel tracking on your page so you can re-target the people that visit your site!)
  5. Add your strong call to action headline and button text
  6. Get your short link code and share!

Check out how mine looks: http://snip.ly/1mkdx

Ideas for sharing
  • Your IDX / MLS listings where you can have a strong call to action.
  • Articles about your area (Top 10 Smartest Cities, etc.)
  • Stats about housing in your area from newspapers
  • Walkability scores

Make sure you do this with all the content you share that’s not yours so you don’t lose out on a single opportunity to convert and grow your real estate business!

10 Ways To Build The Online Brand with realestatemarketingmachine.io

10 Ways To Build The Right Online Brand

Do you know how your clients are finding you? It’s likely that some part of the process involves going online and checking out your website and social media – your online brand. But have you taken the time to ensure that your online branding is attracting and delivering the clients you want? Here are 10 easy to establish tips for establishing the right online brand.

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