[Master Class Replay] 3 Facebook Marketing Strategies to Maximize Your Real Estate Sales

If you haven’t dipped your toe into Facebook marketing just yet (or if you have and it hasn’t quite worked yet), dive into this one hour class to start growing your buiness with the best and most effective real estate marketing channel!

  • Discover why Facebook is THE top performing and most cost effective real estate advertising tool to 1) engage with your existing contacts 2) develop NEW LEADS and 3) to convert relationships into MORE DEALS.
  • Learn how to reach the potential clients you want, what kind of images and ads to use to attract their attention and how to quickly and easily get started with boosts!

“It’s really quite amazing the kind of engagement we’re now receiving just with boosting our posts!!! It’s simple and we are getting people commenting, sharing, and leads from our Facebook page like never before. Finally! Wish I would have known about it sooner.” – Sue Larsen, Owner / Broker – Better Properties DuPont

Real Estate Marketing - Share links and keep connected

How to Share Content That’s Not Yours But Add Call to Action to Convert

One of the things we do the most on social media is share great content. As a business, it’s a strategic way to build authority, trust and rapport with your online community. Traditionally, one of the biggest challenges is that when you share someone else’s content, you’re “giving away” traffic by sending your carefully cultivated tribe off to another site to view great content.

And, creating all your own content to ensure you ONLY send people to YOUR site is a full time job. You don’t have that kind of time and you’re a REAL ESTATE PROFESSIONAL not a marketer, right?

So, what if I told you that there was a way to share great content, keep tethered to the contact and possibly convert that online member of your community to a client?

Let’s say you want to share this article on your social media regarding Renting vs. Buying being cheaper but you also want to ensure that you are right there when that article makes them consider their buying options. This new social sharing tool Snip.ly we just found allows you to easily share content and have your brand embedded at the bottom with a call to action! Check out the preview of this article with my brand and call to action at the bottom. Yours would obviously say something like, “Ready to discuss your buying options? Click here.”

To share and create your call to action is easy
  1. Visit and join www.snip.ly
  2. Create your first Snip. They will walk you through the quick 4 step process
  3. Brand with your business head shot photo, add your name and your company
  4. Add the link where you want to send people. Link to your buying page, about you, selling page, home valuation / CMA, etc. (Make sure you have your Facebook pixel tracking on your page so you can re-target the people that visit your site!)
  5. Add your strong call to action headline and button text
  6. Get your short link code and share!

Check out how mine looks: http://snip.ly/1mkdx

Ideas for sharing
  • Your IDX / MLS listings where you can have a strong call to action.
  • Articles about your area (Top 10 Smartest Cities, etc.)
  • Stats about housing in your area from newspapers
  • Walkability scores

Make sure you do this with all the content you share that’s not yours so you don’t lose out on a single opportunity to convert and grow your real estate business!

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How To Use Video In Your Marketing Strategy

Video marketing has swept through with an impact that is only building. As people consume more of their internet usage on smartphones and mobile devices, we need to convey a strong and memorable message as quickly as possible. Video is one very effective way for real estate professionals to give their listing a step above the crowd.

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Facebook, and other social media channels, offer a wonderfully direct way to engage with your current and potential clients. Building an online presence is an integral part of today’s professional identity. But are you using your social media effectively? Establishing that means determining your social media ROI.

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What Real Estate Pros Should Be Posting On Facebook

Facebook has become an integral part of life – business, shopping and personal relationships. So it’s no surprise that we recommend it occupy a consistent place in your marketing strategy. But how do you start? Here’s the basic rundown of what (and when) you should be posting on Facebook.

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Do you know how your clients are finding you? It’s likely that some part of the process involves going online and checking out your website and social media – your online brand. But have you taken the time to ensure that your online branding is attracting and delivering the clients you want? Here are 10 easy to establish tips for establishing the right online brand.

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The Best Ways For Real Estate Professionals To Market In Local Facebook Groups

In years past, making a tough decision meant meeting up with a trusted friend or two to talk through the options and get feedback. In today’s more connected world, we can poll our entire social circle with one click of a Facebook share or post button. If you want your listings and services to be part of that conversation it’s time to look at the best ways to market your real estate offerings in local Facebook groups.

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Real Estate Marketing Machine - How millennials shop for a home

How Millennials Are Shopping For A Home

The marketing world has well established that Millennials shop differently than previous generations. According to a study by the National Association of Realtors, millennials are highly likely to utilize the services of a real estate agent – but they want one who speaks to their specific needs.

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